National Sign Programs: Building and Illuminating Relationships

Every so often, amid the hustle and bustle of business, we are reminded of why we do what we do at National Sign Team. Such moments are profound, heartwarming, and serve as a testament to the value of genuine relationships. Recently, we received a letter from John Thall, President of Planet Hollywood, an embodiment of this sentiment.

John Thall and Earl Enterprises

International Leader in Restaurants, Hotels and Entertainment

We've always valued our professional friendship with John and the entire Earl Enterprises team. You may not know the name Earl Enterprises, but you definitely know their brands. Planet Hollywood, Buca, Brio, Bravo, Chicken Guy!, Bertucci, and Asian Street Eats (to name just a few) are family favorites, thanks in no small part to Earl Enterprises’ visionary approach.


At National Sign Team we know how busy our clients are and we know how busy John is managing this incredible hospitality footprint, so when we received his letter, it reinforced a core principle we hold dear: Relationship building is the foundation for a long-lasting successful venture. This isn’t mere rhetoric; it’s the lifeblood of our operations.

Salt life retail store in strip mall daytime

John's Letter: National Signage for Multiple Brands

In John’s words:


"It's not often that I write referral letters, but when it comes to the exceptional service and quality we've received from the National Sign Team, it's absolutely warranted. Over a collaborative journey with Mike Morelli spanning 15 years, he has consistently been our preferred signage partner for our diverse range of brands, from the vibrant allure of Planet Hollywood to the rustic charm of Bertucci's.


Their ability to intuitively grasp and vividly translate the essence of each brand into their signage work is unparalleled. More than just providers, they've acted as project managers, and their knack for consistent signage while managing local ordinances and permitting is truly commendable.

In a landscape where brand identity is paramount, National Sign Team has consistently raised the bar. Their commitment to excellence, punctuated by their innovative approach and unwavering dedication, makes them an invaluable asset.


I wholeheartedly endorse and recommend the National Sign Team to any enterprise seeking not just a signage vendor, but a trusted partner in their branding journey."

Salt life retail store in strip mall daytime

National Signage is About Relationships

If John’s ringing endorsement resonates with you and your business needs, we invite you to reach out. Whether you’re a global giant or a local venture with a few storefronts, we believe in nurturing and celebrating every partnership.


Contact Mike at National Sign Team: info@nationalsignteam.com | 727-859-1044. Remember, we have a National Presence but remain Locally Focused. Let's illuminate your brand story together.

Download our sample brand book template today and see what National Sign Team can do as your national sign company.

Storefront signs showing Bad Ass Coffee of Hawaii and National routes on a white building.
By National Sign Team September 10, 2026
A storefront sign costs far more than its purchase price. Here are the eight costs of ownership over a lease, and the eight steps to getting one permitted.
By National Sign Team September 2, 2026
Discover how Rileigh, an LSU Rucks Fellow, brings expertise and energy to National Sign Team, enhancing client projects and service.
Two men beside a sunset sign: “Stop feeling lost in TISC?” and NationalSignTeam.com/blog for tips and links.
By National Sign Team August 27, 2026
Get the most out of ICSC! Learn how to prepare, network effectively, and follow up for lasting commercial real estate connections.
Promo graphic for National Women’s Council at ICSC Florida, with two men in suits and a shopping center backdrop
By National Sign Team August 19, 2026
At ICSC 2026, skip the noise. Connect with National Sign Team's Mike and Dan for 30 minutes to transform your brand's signage future. Schedule your meeting.
By National Sign Team August 12, 2026
Get ready for big news from National Sign Team! We're unveiling something new, built with our values and your business in mind. Stay tuned!
Commercial storefront exterior with parking lot and large “EXTERIOR SIGNAGE” banner
By National Sign Team August 4, 2026
Your exterior signage is the first visual for grand openings and expansions. National Sign Team's 40 years of expertise ensure consistency and timely delivery.
By National Sign Team July 29, 2026
Facing a multi-site rebrand? Learn how National Sign Team streamlines the process, ensuring consistent branding and hassle-free rollouts across all your locations.
By National Sign Team July 21, 2026
Is your sign vendor holding you back? Discover 5 signs a national sign partner can scale with your business growth, ensuring brand consistency and efficiency.
By National Sign Team July 15, 2026
Stop retail buildout delays. Learn how Construction Directors can fix signage project management, eliminate surprises, and streamline vendor coordination.
By National Sign Team July 7, 2026
Learn how to standardize signage across 50+ markets with a national sign company. Avoid delays and inconsistent branding.