Signage Project Management | When Experience Matters
The Pitfalls of DIY Signage Project Management

Managing a signage project can quickly become overwhelming, especially if you attempt to handle it yourself or rely on a "sign guy" instead of a professional sign company. The complexities of navigating permits, ensuring brand consistency across multiple locations, and adhering to local regulations can lead to costly mistakes and delays. Without an experienced team, you risk facing these challenges head-on, which can compromise the quality and effectiveness of your signage.
How Signage Project Management Differs from Regular Project Management
Signage project management is a unique and specialized field, diverging from regular project management in several critical ways. Here’s a deeper look into these distinctions:
- Regulatory Compliance: Signage projects must adhere to local, state, and sometimes federal regulations, which can vary significantly across different locations. Understanding and managing these compliance requirements is crucial for avoiding fines or project delays.
- Design Integration: Unlike regular projects, signage management requires the integration of brand aesthetics with physical and environmental constraints. This means ensuring that the design not only looks good but also fits the site’s structural and zoning requirements.
- Permitting Process: The process of obtaining permits for signage is often more complex and time-consuming than for other types of projects. It requires specialized knowledge of local regulations, which can differ significantly from one municipality to another.
- Durability Considerations: Signs are exposed to the elements, requiring materials and construction techniques that ensure longevity. This aspect adds another layer of complexity compared to regular project management.
- Site-Specific Challenges: Each location might present unique challenges, such as access limitations, environmental concerns, or existing structures that must be considered during the planning and installation phases.
Here's a table summarizing the key differences:
| Aspect | Signage Project Management | Regular Project Management |
|---|---|---|
| Regulatory Compliance | Involves navigating specific local signage codes and zoning laws | Typically involves standard regulatory compliance |
| Design Integration | Requires blending brand aesthetics with structural constraints | Primarily focuses on functionality and aesthetics |
| Permitting | Often requires specialized permits and approvals | General permitting processes |
| Durability Considerations | High emphasis on weather-resistant materials and construction | Durability varies based on project type |
| Site-Specific Challenges | Must consider site access, existing structures, and visibility | Site challenges, but typically less complex than signage |
These differences underscore the need for a specialized approach to managing signage projects, one that accounts for the unique challenges and requirements of creating effective and compliant signage.
The Signage Project Management Process
Managing a signage project involves a structured process that ensures each step is carefully executed, from initial planning to final installation. Here’s an overview of the typical life cycle of a signage project at National Sign Team (NST):
1. Initial Client Input
Site Address: The client provides the specific location where the signage will be installed.
Site Plan: Detailed layout of the property, showing where the sign will be placed.
Building Elevations: Architectural drawings of the building's exterior, crucial for designing the signage.
Landlord Contact: Information about the property owner for coordination and approvals.
2. NST's Preliminary Steps

Code Check (3-5 Days): NST conducts a thorough review of local codes and regulations to ensure compliance.
Review Landlord Criteria: Evaluating any specific requirements or restrictions set by the landlord.
Site Survey (5 Days): A physical assessment of the site to gather necessary measurements and details.
Brand Site/Design (5 Days): NST develops a design that aligns with the client’s branding and the site’s characteristics.
Conceptual Drawings: Initial sketches and layouts are created for client review.
3. Client Review

Client Mark-Ups/Comments: The client reviews the conceptual drawings and provides feedback or requests revisions.
Approval: Once revisions are completed (if necessary), the client gives final approval.
4. NST's Final Steps

Pricing (3-5 Days): A detailed quote is provided based on the approved design and specifications.
Permit Application/Engineering: NST handles the paperwork and engineering requirements to secure the necessary permits.
Landlord Approval Submission (5 Days): Formal submission to the landlord for final approval.
Fabrication (4-6 Weeks): Once all approvals are in place, the signage is manufactured to the exact specifications.
Shipping (Approx. 5 Days): The completed signage is carefully packaged and shipped to the site.
Installation: The sign is installed according to the design plan, ensuring safety and compliance.
Permits: NST ensures all permits are finalized and closed out.
Completion Photos: High-quality images of the installed signage are taken and provided to the client as part of the project wrap-up.
This structured approach ensures that every signage project is completed on time, within budget, and to the highest standards, making the entire process seamless and stress-free for the client.
5 FAQs for Signage Project Management
Signage management can seem complex, especially for those new to the process. Whether you're working on a single-site project or coordinating a multi-location rollout, understanding the key aspects of signage management is crucial. To help you better understand signage project management, we've compiled answers to some of the most frequently asked questions about signage project management.
1. How do you ensure compliance with local regulations?
ButtonWe conduct a thorough code check and work closely with local authorities to ensure all signage meets required regulations before proceeding.
2. What types of permits are required?
ButtonSignage permits often include zoning, electrical, and structural permits, which we handle on your behalf to ensure all legal requirements are met.
3. Can you manage multi-site branding projects?
ButtonYes, we specialize in multi-site branding, ensuring consistency across all locations while handling the unique challenges of each site.
4. What types of signs do you offer?
ButtonWe offer a wide range of signage types to suit different business needs:
- Channel Letters: Three-dimensional, often illuminated signs for strong visual impact.
- Blade Signs: Perpendicular signs ideal for attracting pedestrian traffic.
- Awnings: Customizable coverings that enhance storefronts and offer shade.
- Freestanding Signs: Monument or pylon signs for high visibility from a distance.
- Neon & Faux Neon Signs: Bright, eye-catching signs with retro appeal.
- Digital Printing: High-quality, vibrant prints for banners and posters.
5. What happens if there are delays in the permitting process?
ButtonWhile delays can occur, our experience and strong relationships with permitting offices help mitigate these risks, and we keep clients informed every step of the way.
These FAQs cover essential topics, from regulatory compliance to the types of signs available, providing you with the insights needed to make informed decisions about your signage project.
5 Tips for Working with Your Signage Project Management Team
1. Communicate Clearly and Frequently
Effective communication is key to a successful project. Regularly update your signage management team on any changes in your requirements or project scope to avoid misunderstandings and delays.
2. Set Realistic Expectations
Be clear about your timeline, budget, and design preferences from the start. This will help your team deliver a final product that meets your needs without unnecessary revisions.
3. Provide Detailed Feedback
When reviewing design drafts or proposals, offer specific, constructive feedback. This helps the team understand your vision and make the necessary adjustments efficiently.
4. Trust the Process
Your signage management team has experience navigating the complexities of permits, regulations, and fabrication. Trust their expertise and allow them to guide the project through these critical phases.
5. Stay Involved
While it’s important to trust your team, staying involved throughout the process ensures that the project remains aligned with your vision. Attend meetings, ask questions, and stay informed about the progress.
Signage Project Management in Action
Want to see our signage project management in action? Explore the popular brands we’ve partnered with and discover the difference a professional team can make: https://www.nationalsignteam.com/our-work.
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