What Integrity Means to National Sign Team

The Crisis of Integrity in Today's Business Landscape

In a world where empty promises are often more common than genuine commitment, where many prioritize profit over principles, the question stands: Do you say what you’re going to do? And once spoken, do you walk that talk?


At National Sign Team, we don't just take integrity seriously – we consider it our very foundation.

Salt life retail store in strip mall daytime

A Test of Integrity

Our Story with a National Brand

It was one of those rare opportunities. The phone rang, and on the other end was a National Brand – over 150 locations nationwide. For most, landing such a client would be the dream scenario. However, as we dug deeper, asking more questions and understanding the full picture, it became evident that it might not be the fairytale partnership we had imagined.

The more questions we asked, the clearer the gaps became.


There were aspects of the project that made us doubt if we were genuinely the best choice for this client. The profitable path? Take the job, secure the payday, and figure things out as they come along. After all, who would pass up such an opportunity?


Yet, therein lied the true test of our integrity. Would it be right to accept a task when there were doubts about delivering the utmost value? Or should we be honest, giving them advice and perhaps guiding them towards a better-suited competitor, even if it meant passing up the project? For National Sign Team, the choice was clear. We chose integrity over immediate gain, ensuring that the client's best interest was at the heart of our decision.

Salt life retail store in strip mall daytime

Choosing Local Connections Over Overseas Options

The world of business never fails to surprise. Every so often, an opportunity arises that requires deep introspection and a re-evaluation of our values. Such was the case when we were approached by a lead we'd garnered through our consistent marketing efforts.


The client had several branches, seemed promising, and we were eager to collaborate. But there was an unusual catch – they only required our expertise for the installation. The fabrication? That was being sourced to China.


Unpacking the Overseas Proposition

Now, to be clear, sourcing products from abroad, including China, isn't inherently problematic. In a globalized era, many companies have efficiently integrated overseas products into their supply chain, ensuring quality and timeliness. However, at National Sign Team, our philosophy is deeply intertwined with local values.


We're not just an American company in name; we embody the very spirit of our nation. Our vast network isn't just made up of fabrication shops – it's built on relationships with trusted partners from every corner of the United States.


These workshops aren't faceless entities; they represent the very fabric of our communities. They're run by the dedicated dads coaching little league teams, by the hardworking moms juggling business and family. They’re not merely our business associates; they're our friends and neighbors, echoing the spirit of America in every sign they craft.


Integrity Over Opportunity

Faced with this situation, a dilemma arose. Should we embrace this unique project and adapt to a model we're not accustomed to? Or should we stay true to our commitment to local craftsmanship and the community? For us, the decision, though difficult, was anchored in our values. It was essential to stand up for what we believe is the heart and soul of our business. We decided to pass on the opportunity, not because overseas sourcing is inherently wrong, but because it isn't aligned with who we are.


At National Sign Team, our dedication to community, quality, and local partnerships isn't just a business model; it's a way of life. And sometimes, standing by our values means making tough choices. To us, that's the essence of integrity.

National Sign Team: Know Us Better

Ensuring Consistency Amid Rapid Expansion

Our story is not just about one decision or one client. It's about a consistent commitment to our values, where integrity isn't just a buzzword but the cornerstone of all our actions. To truly understand the essence of National Sign Team and our unwavering dedication to upholding the highest standards, we invite you to visit our about page. Dive deeper into our journey and get to know us better at National Sign Team About Us.

Mall interior with Armani Exchange store. A national sign team logo is at the bottom.
By Brandon Morelli December 11, 2025
Learn how National Sign Team handles sign removal and debranding for store closures and relocations with a proven step-by-step process.
By Mike Morelli December 5, 2025
Learn why Q4 is the ideal time to plan 2026 sign rollouts. Schedule your call with National Sign Team.
Signs with the words
By Brandon Morelli November 20, 2025
Learn how to start your 2026 sign program, navigate Q4 bid season, manage retail construction bids, and plan sign conversions with confidence.
Happy Veterans Day graphic with six people, an American flag, and the National Sign Team logo.
By Mike Morelli November 11, 2025
National Sign Team thanks our veterans for their service. Learn how we give back through the Gary Sinise Foundation and Best Defense Fund.
Teriyaki Madness sign being worked on by a lift; red and white letters on tan building.
By Brandon Morelli November 6, 2025
See how National Sign Team helps Teriyaki Madness keep brand consistency across unique building designs with bold, high-impact signage.
Happy Halloween message over a dark forest path, moonlit sky.
By Dan Morelli October 31, 2025
Wishing you a bright and happy Halloween from the National Sign Team family.
Starbucks coffee shop exterior with sign; sunny day, tree in front.
By Mike Morelli October 23, 2025
Learn how National Sign Team handles commercial sign removals and decommissions safely, efficiently, and in compliance with local codes.
Woman in blue blazer working on a computer at a desk in an office.
By Mike Morelli October 16, 2025
Discover how to prepare RFPs for alternative sign vendors before your 2026 expansion. Download our free RFP checklist and template today.
Logo of
By Brandon Morelli October 9, 2025
Learn what really goes into a sign project. National Sign Team explains code checks, landlord approvals, permitting, and installation for commercial signage success.
By Dan Morelli October 2, 2025
Celebrate National Sign Team’s founder, Mike Morelli. Learn about his leadership, passions, and family legacy, driving our commercial signage success.