Client Spotlight: Harnessing the Power of Signage in Transforming Burton's Brand Image

Highlighting the collaborative achievements of our clients is a cherished tradition at National Sign Team. It not only shines a light on the incredible strides they're making in their respective industries, but also demonstrates how strategic signage can play a pivotal role in sharing their message with the world.


This week, we're excited to turn the spotlight on Burton – a trailblazing company that’s not only transforming the world of snowboarding, but also committing to sustainability in an inspiring way. Our partnership has involved facilitating a rebranding, reinforcing Burton's mission across its franchises with cohesive and high-quality signage. 

How Our Burton Is Making An Impact


Burton is championing a more responsible and fun-filled future through their innovative operations. They are forging ahead with a clear mandate: to minimize their environmental impact, positively touch lives, and infuse as much joy as possible into their daily operations. They are a testament to the fact that business growth and sustainability are not mutually exclusive, but can indeed flourish side by side.


A burton store is located on the side of a brick building.

More About Our Client's Mission


Burton's mission revolves around three fundamental pillars: People, Planet, and Sport.


  • People: Burton is committed to creating an equitable work environment that goes beyond the bare minimum. They prioritize fair wages, ethical sourcing, and fostering an inclusive community where everyone feels a sense of belonging.
  • Planet: Burton recognizes the importance of environmental stewardship. They are making concerted efforts to minimize their carbon footprint, develop products that are friendly to both people and the planet, and promote durability over disposability.
  • Sport: At Burton, the joy of snowboarding is paramount. They're not just selling snowboards; they're safeguarding the future of the sport and ensuring it remains accessible for all to enjoy.




What We Did to Help


National Sign Team partnered with Burton to boost their brand visibility and reinforce their commitment to sustainability. Recognizing the power of effective signage, we helped Burton rebrand their stores nationwide. We managed the whole process from start to finish – developing a comprehensive branding book, overseeing fabrication, and handling installation.


Our role was to ensure consistent branding across all Burton stores, thereby creating a unified and recognizable brand identity. Our expertise as a national sign company meant that Burton could rely on us for uniform, high-quality signage irrespective of geographical location.

A domino 's pizza restaurant is located on the corner of a brick building.

National Sign Companies: The Role of National Sign Team


As a leading national sign company, National Sign Team exists to help businesses like Burton solidify their branding with professional and reliable signage. We understand that the right signage is more than just a brand marker; its a commitment to creating narratives that align with your brand's story.


We work closely with our clients, diving deep into their corporate culture, their business objectives, and their target audience's expectations. This comprehensive understanding allows us to design and fabricate signs that are not just visually appealing, but are also potent tools for communication, effectively embodying your company's mission and values.

Thinking of a Signage Rebrand? Think National Sign Team


Whether you're a large franchise seeking to update your brand image or a small business looking to make your mark, think National Sign Team for your signage needs. Our commitment to quality, consistency, and customer satisfaction makes us the go-to sign company for businesses across the United States. Together, we can create signage that truly reflects your brand's spirit and story.

A brick building with a sign that says burton on it.

Download our sample brand book template today and see what National Sign Team can do as your national sign company.

By National Sign Team July 21, 2026
Is your sign vendor holding you back? Discover 5 signs a national sign partner can scale with your business growth, ensuring brand consistency and efficiency.
By National Sign Team July 15, 2026
Stop retail buildout delays. Learn how Construction Directors can fix signage project management, eliminate surprises, and streamline vendor coordination.
By National Sign Team July 7, 2026
Learn how to standardize signage across 50+ markets with a national sign company. Avoid delays and inconsistent branding.
By National Sign Team July 2, 2026
Celebrate 250 years of American independence this 4th of July. National Sign Team reflects on resilience, community, and entrepreneurship shaping our nation.
By National Sign Team June 24, 2026
Learn how to build a strategic phased signage rebrand plan that protects your budget, maintains brand consistency, and minimizes customer confusion.
By National Sign Team June 16, 2026
Discover why partnering with National Sign Team for your commercial signage builds lasting value, trust, and a true relationship, not just transactional signs.
By National Sign Team June 10, 2026
Discover how to minimize unexpected costs and avoid change orders in your signage projects with National Sign Team's expert planning.
Colorful sidewalk art outside a café with turquoise chairs and umbrellas on a cobblestone street.
By Dan Morelli June 4, 2026
National Sign Team visited Colorado to connect with Soar Autism Center and Bad Ass Coffee of Hawaii.
By National Sign Team May 26, 2026
Avoid last-minute signage scrambles for your grand opening. Learn how proactive planning and integrating signs into your build schedule reduces stress.
By National Sign Team May 19, 2026
Discover how investing in quality business signage can transform customer perception, boost brand awareness, and significantly drive your revenue.