The Challenge of Sign Permitting and Delaying Store Openings

Growing your footprint and building out new stores is an exciting venture, but the process can be challenging. One common yet often overlooked obstacle is the permitting and installation of commercial signage. Delays in signage can push back store openings, directly impacting profits. Balancing municipal regulations and landlord requirements is just the beginning. You also have to ensure brand consistency while making your storefront noticeable. Something as simple as a sign can start to feel like a project unto itself, turning what seems like a simple step into a significant hurdle.

Signage Seems Simple: A Misleading Assumption


On the surface, signage appears straightforward. You have a store, you adhere to brand standards, and you put up your sign. However, this simple task can quickly become complicated. Different locations, whether in a mall, strip mall, roadside, or urban setting, each present unique challenges. Ensuring that your branding remains consistent across various sites while adhering to the specific requirements of municipalities and landlords requires a nuanced approach and strategic planning.



The Reality: Balancing Visibility, Branding, and Requirements


The reality of commercial signage involves a delicate balancing act. Store visibility is crucial and varies significantly based on location. Malls might have stringent aesthetic guidelines, strip malls could have specific size restrictions, roadside signs need to be prominent enough to attract passing traffic, and urban locations might face strict zoning laws. Additionally, municipalities often have detailed permitting processes, and landlords impose their own set of rules. Successfully navigating these elements demands expertise and careful coordination to ensure your signage complies and effectively promotes your brand.

A large building with a lot of windows and trees in front of it.

National Sign Team: The Solution to Signage Challenges


This is where National Sign Team comes in as the solution to the problem of permitting and signage delaying store openings and profits. Typical sign fabricators follow a straightforward process: they ask what you want and deliver it. However, they expect you to handle the logistics, which can be overwhelming. National Sign Team takes a different approach. We understand the intricacies involved and manage the entire project for you. From understanding local regulations to coordinating with landlords and ensuring brand consistency, we handle it all. Our goal is to make signage simple and hassle-free, allowing you to focus on what you do best – running your business.



Contact National Sign Team Today


Don't let the complexities of signage permits delay your store opening. Contact National Sign Team today and tell us about your next project. Let us help you ensure a timely and successful store launch with expertly managed signage solutions.

Schedule a Call
Starbucks coffee shop exterior with sign; sunny day, tree in front.
By Mike Morelli October 23, 2025
Learn how National Sign Team handles commercial sign removals and decommissions safely, efficiently, and in compliance with local codes.
Woman in blue blazer working on a computer at a desk in an office.
By Mike Morelli October 16, 2025
Discover how to prepare RFPs for alternative sign vendors before your 2026 expansion. Download our free RFP checklist and template today.
Logo of
By Brandon Morelli October 9, 2025
Learn what really goes into a sign project. National Sign Team explains code checks, landlord approvals, permitting, and installation for commercial signage success.
By Dan Morelli October 2, 2025
Celebrate National Sign Team’s founder, Mike Morelli. Learn about his leadership, passions, and family legacy, driving our commercial signage success.
Brio Italian Grille restaurant at night, with a US flag logo on the top.
By Brandon Morelli September 25, 2025
Discover how halo-lit reverse channel letters elevate visibility and brand impact at night. Design, fabrication, and expert tips from National Sign Team.
Exterior of a gray and white industrial building with
By Dan Morelli September 18, 2025
See how National Sign Team delivered precise national sign installation for IDI, meeting complex industrial and distribution needs.
American flag and wreath on a brick wall, photos of people attached, text reads
By Brandon Morelli September 11, 2025
A Times Square project reminded our team why signs—and the brands behind them—matter. On 9/11, we honor unity, service, and how to support our veterans.
Logo for National Sign Team and a man in a white shirt smiling.
By Dan Morelli September 9, 2025
National Sign Team welcomes Tyler Cobb as National Sales Manager, bringing 20+ years of expertise to support growth and brand partnerships.
By Mike Morelli September 4, 2025
Learn how National Sign Team supports veterans, the Gary Sinise Foundation, and Best Defense Fund through charitable giving.
Fit2Run store front with neon sign and National Sign Team logo at dusk.
By Dan Morelli August 28, 2025
See how National Sign Team brought the Fit2Run brand to life with bold channel letters, vibrant colors, and standout lighting for maximum impact.