When Your Sign Speaks Louder Than Words: Are You In Control?
We've all seen it: a sign meant to convey a clear, concise message but, due to various unforeseen factors, ends up communicating something entirely unintended. Maybe it's unintentionally hilarious, possibly offensive, or just plain confusing. It might be tempting to snap a photo and share it on social media for a few laughs, but for businesses, there's a deeper issue at hand.
Every sign your company displays sends a message, but the real question is - are you in control of that message?
Placement Matters
Misplaced Signs Mislead
Picture this: a sign promoting eco-friendly practices placed right beside a trash heap, a "No Parking" sign obscured by a large tree, or weight watchers just above a Baskin Robbins. The placement of your sign can change its message dramatically. A sign in the wrong location might become ironic, invisible, or irrelevant. And while some mishaps may seem amusing, they can undermine your brand's credibility. Ensuring that your sign's placement aligns with its intended message is crucial in avoiding these pitfalls.
A Neglected Sign is a Negative Sign
Have you ever tried to decipher a faded sign with peeling letters, or one that's leaning dangerously to one side after a storm? A sign in disrepair doesn't just look bad; it communicates carelessness and neglect. If you wouldn't want a potential customer's first impression of your business to be a tattered storefront or unkempt premises, then why let a neglected sign do the talking? Regular maintenance ensures that your sign conveys professionalism and trustworthiness, rather than dilapidation and indifference.
Text Placement: A Little Off Can Be Way Off
While you might have the perfect words to display, where those words sit can alter their meaning. For instance, if you're running a promotion and the "50% OFF" text is too close to a product you're not discounting, you could mislead and ultimately upset potential customers. Ensuring proper spacing, alignment, and positioning of text can be the difference between a clear promotion and a public relations nightmare.
Take Control with National Sign Team
Want to ensure your sign always conveys the right message? Don't leave it to chance. Partner with
National Sign Team, an expert who can guide you from concept to installation. When you're ready to start a
sign program that communicates the right message every time, reach out us. Contact us at
727-859-1044 or drop an email to
mike@nationalsignteam.com. We're here to illuminate your brand, one sign at a time.
Download our sample brand book template today and see what National Sign Team can do as your national sign company.
